Thursday, September 22, 2011
Facebook: A Change Gone Continue to Come
With about 750 million active monthly subscribers using Facebook , there is widespread anger over changes to the ‘news feed’ — the stream of information collated on the front page of every Facebook profile — and the overall profile changes.
Facebook is changing because it needs parity with Google+, the new social network on the scene. Facebook needs to be seen as progressive; otherwise it could be demonised or fall into the trap of ‘being the next MySpace’.
Subscribers are complaining about the changes introduced Tuesday night that include a new Twitter-style, scrolling news "ticker" and a news feed redesigned to display posts that Facebook algorithms deem as the most important.
At today's Facebook's annual conference/meeting, F8, company founder and president, Mark Zuckerberg is expected turn the spotlight back on Facebook by introducing features - including a social music-entertainment dashboard and a long-awaited iPad app - designed to enhance how members spend their time within the social network.
As one of the main announcements at this year's meeting, a Facebook app for the iPad is expected to be a game changer. The company has long had apps for mobile phones, but nothing that took advantage of Apple's best-selling tablet computer.