The hard times are not new to most African Americans - in fact, for many, it just another day. We know how to stretch our money, we also know how to get the products that we want, by juggling, if necessary. But, even with all of that, if you ever even considered starting your own business, now is still a good time. You can spend this time working on your ideas, developing a concept, researching the industry, learning as much as you can. In fact, if you had previously done your business planning but was priced out of the market, now might be a better time to jump in.
Let's talk retail businesses, which I have experience in. Many manufacturers have to think of ways to move their product - get it into stores. They also have to should be willing to help you sell the product so that you will continue being a distributor for them. So, they are offering all kinds of discount terms, no shipping, longer payoff terms, etc to lower your product costs. This lower start-up amount could make a big difference.
Another big expense will be the lease or purchase of your retail location. Well, we all know that the real estate market took a hit. So, there is a lot of commercial inventory sitting -as a result of the unfortunate businesses that didn't make it through the nose dive. As such, the landlords and building owners are having to drop prices, be more negotiable in terms to get someone in these places. I have been watching the rents drop and sales prices drop on several buildings (I regularly watch the DC Metro and Philadelphia Metro markets). In fact, I have seen buildings sit now, over a year - where some owners appear in-flexible. I guess they don't mind the loss, but I would say, that attitude will eventually change.
Of course, there is still the consideration of your consumer. Will they have the money to buy your product? This question requires the same considerations that you would have had even in a good economy - what do you need to get customers and keep customers? are you competitive? do you have good customer service? etc.
Anyway, I say get planning, get moving, get started. If you are in the Philly area, I want to help you get going. Attend my seminar on Tips to Open a Bookstore, Gift Shop or Specialty Boutique on Jun 3, 7PM - see my
website for more info and to register